Aftonbladet launched Super Live during the final of Melodifestivalen, where visitors were met by a new landing page with live photos, live web-TV, chat, tweets and live reporting

The Shoot It Live player, which has a customized menu for Aftonbladet, was placed in the Super Lives peak. The first photo was taken at 19:32 and the last picture from the afterparty was shot and published at 04:06 in the morning. 454 photos in total were published on Aftonbladet.se with an average delay of 34 seconds from photo moment until the photo’s publication.

- Super Live was a good case forward and I liked that (as expected) was using off-the-shelf coveritlive. I mostly liked that they pushed out the photos and texts without the need to refresh the browser, says it-personality Joakim jardenberg on his blog http://jardenberg.se

- Awesome reporting from the Globe arena! Great live TV with Josefine Sundström, Bert Karlsson and everyone else! Super fast photos, says Aftonbladet editor Jan Helin on his blog http://blogg.aftonbladet.se/janhelin

Shoot It Live likes to emphasize the Aftonbladet photographer and Årets Bild prizewinner Andreas Bardell, who used Shoot It Live from World Cup in Berlin last summer and became the first photographer in the world to publish photos of Usain Bolt’s world record in the 200m. During the Olympics in Canada Bardell and Aftonbladet.se became the first in the world to publish photos of Marit Bjørgen, Charlotte Kalla and Bjorn Ferry’s Olympic gold races.

- With Shoot It Live I can focus on doing what I do best. It gives me a great advantage against our competitors. Three times I have been the first photographer in the world to publish photos from major championships. To be able to repeat the success with my photo’s of Usain Bolt last summer, not once but twice in one day feels like I took gold in live publishing, says Andreas Bardell, Photographer at Aftonbladet.

- We are extremely happy and proud to be part of Aftonbladet’s Super Live, and all publications of live photos from world records and Olympic golds. This is another example of how Shoot It Live is being used to quickly and easily live publish photos directly to the web, said Martin Levy, Founder and CEO Voogly AB.

Shoot It Live is a service intended for websites, where on-the-field photographers publish photos of current events live as they unfold, from any location with 3G coverage. Shoot It Live / Voogly AB (previously Livebloggen) was founded 2008 and is today used by Scandinavia’s largest newspapers in their online publications.

Shoot It Live: http://www.shootitlive.com
Shoot It Live News: http://www.shootitlive.com/news
Shoot It Live Press (pictures/logos): http://www.shootitlive.com/contact

For more information, contact:

Martin LevyFounder and CEO Shoot It Live / Voogly AB
+4673-150 00 22
martin@shootitlive.com

Voogly AB
Kungsgatan 17, Stockholm
E-mail: hello@shootitlive.com
Phone: +468 – 402 01 00

First came Charlotte Kalla then came Björn Ferry
The 31 year old Björn Ferry from Storuman advanced from a eighth place and was able to take a Olympic gold with a 16.5-second lead.

Aftonbladet’s photographer Andreas Bardell was once again in the right place at the right time and was able to live publish photos to Aftonbladet.se during the race.

Andreas used Shoot It Live for the first time in the summer of 2009 during the World Cup in Berlin, where he was the first photographer in the World to publish photos of Usain Bolts world record of 200m. During the first days of the Olympics in Canada, he was able to repeat this. Not once but twice did he become the first photographer to publish photos from the gold medal race and of the Swedish Olympic heroes. Photos that have already become part of the sporting history.